that make it easier for people to find you, understand what you do and decide whether they want what you’re offering.
Plenty of businesses end up with a website that looks nice but doesn’t generate enquiries, doesn’t appear in Google, is difficult to update or leaves potential customers with more questions than answers.
Perhaps your current website is looking a little… 2009.
Maybe it doesn’t work properly on mobile. Perhaps nobody can find it in Google.
Or maybe you’re starting from scratch and have absolutely no idea what pages you need, what your website should say or whether you need WordPress, Shopify, Wix or something completely different.
That’s where the right website strategy matters.
One of the biggest questions businesses face is: “What kind of website should I have?”
The answer depends on your business, customers and goals.
A service-based business may need a lead-generation website designed to encourage enquiries and calls. An eCommerce business may need a product-focused website with a seamless buying journey. A professional services company may need a website that builds trust and demonstrates expertise.
We offer WordPress website design services for businesses that have outgrown their current website.
One to five pages displaying core business information, services, and contact details
Promotes intangible skills, expertise, or labour rather than physical products
Product pages, a shopping cart, and a secure checkout system
Showcase your best work, skills, and past projects
Share exclusive content, services or products with registered users while building community.
Updates your sales records and triggers automated email campaigns without any manual work
Templates can be useful. They’re often quick and inexpensive.
If you’ve ever tried to squeeze your services, messaging and customer journey into a pre-designed website, you’ll know the feeling. You end up changing your business to fit the website rather than building a website around your business.
Our custom WordPress design approach allows the structure, layout and functionality to be developed around your requirements.
We use code where necessary to achieve the result you actually want, rather than forcing everything into the limitations of a drag-and-drop builder.
That does mean there can be some limitations to what you can change yourself. But you’ll have full control of your website, and we’ll make sure you’re shown how everything works before the project is complete.
Everything starts with a conversation. We'll discuss your business, your goals, your customers, your current website, your frustrations, your budget and what you actually need the new website to achieve. This is also where we start working out what type of website makes sense for you.
Before writing a single page, we need to understand what your audience is searching for. That means researching relevant keywords, search intent and the questions people are asking around your products and services. We also consider the types of prompts people are using in tools such as ChatGPT, Google AI Overviews and Gemini.
Once we understand what your audience is looking for, we create the content around those needs. That means your website isn't filled with vague statements such as "We deliver innovative solutions for forward-thinking businesses." Instead, it should explain what you do, who it's for, how it works, what it costs where appropriate, why someone should consider it and answer the questions stopping them from making an enquiry.
Before we build everything, you'll see how the website is intended to look. We create mockups so you can review the structure, layout and overall direction before development begins. This means we can establish what you like, what you don't like and what needs changing before we've spent hours building something you hate.
Once the copy and designs are approved, development begins. Your website is built on a staging link, allowing you to see the progress as the project develops. As individual pages are approved, we can begin building them rather than waiting for every single page to be completed. You don't have to sit in the dark wondering whether anything is happening.
We make sure the important foundations are in place, including connections to Google Analytics and Google Search Console, alongside the relevant on-page SEO and technical considerations. You'll have full access and control, and we'll explain how the website works so you're not completely dependent on an agency every time you want to make a change.
Before spending money on a new website, it’s worth asking what is actually wrong with the current one.
Sometimes, you don’t need a completely new website. Sometimes, you need better SEO, better content, a clearer structure or a few strategic changes.
That’s why the first step should always be understanding the problem, rather than immediately jumping into a rebuild.
There isn’t a sensible one-size-fits-all answer.
A WordPress website can cost significantly more or less depending on the number of pages, complexity, functionality, integrations, content requirements, eCommerce features, design requirements and level of custom development involved.
If you’re searching “How much does a WordPress website cost?”, the better question is:
What does my business actually need the website to do?
A five-page brochure website and a complex eCommerce platform shouldn’t have the same budget.
The right approach is to establish your requirements first, then work out what investment is appropriate.
It depends on the project.
A straightforward website with approved content and a clear direction can be completed considerably faster than a large, complex website involving extensive copywriting, integrations, custom functionality and multiple rounds of revisions.
Delays often happen because content, feedback or decisions aren’t ready when development starts.
That’s why our process gets the strategy and copy underway before development, allowing the project to progress in a more structured way.
It depends on the condition of the existing website, its technology, SEO performance, content and how well it supports your current business.
Yes, if you want people to find the website through search. SEO should be considered during planning and development rather than bolted on afterwards.
Yes. You’ll have access to your website and can make changes, although custom-coded elements may require development knowledge.
Not necessarily. Content can be created as part of the website project using keyword, search-intent and prompt research, as well as any information you share with us that you’d like included.
Yes. Ongoing WordPress website management services can help with updates, changes, maintenance and continued optimisation.
The names and faces of the experts working hard for your business.
Managing Director
Head of Marketing
Marketing Executive
Marketing Executive
Here are just a few cases of the results we get for our clients.
All of the work we do for our clients is in-house. The people you speak to are the people doing your work.
A team who knows the ins and outs of this stuff with years of training and great results.
Our Norfolk based team works with clients across the UK. We're always happy to meet at our office in Norwich.
We aim to respond to your emails and queries within 24 hours.
We send monthly reports detailing all the work carried out and the results of your campaigns.
We provide live access to our project management tool so you can see what work is planned in, and when.
We communicate in plain English, we're not here to confuse you!
We believe in earning your trust through results, not lengthy contracts.
Technical SEO issues that hurt your visibility.
Even if their websites look worse than yours.
But your website isn't appearing for.
Actionable tips you can implement today
From page structure to search intent gaps.
Your website should do more than look pretty. It should help people find you, understand what you do and take the next step.
Not sure what you need yet?
That’s absolutely fine. Tell us what’s frustrating you about your current website, what you’re hoping to achieve and we’ll help you work out the best way forward.
Call, email or use the contact form - alternatively, you can book a free consult with Beks using the calendar link.
