This local cottage listing company offers a wide range of holiday accommodation across Norfolk — from charming seaside B&Bs to cosy countryside cottages. Their portfolio caters to couples seeking a quiet retreat as well as larger family and group getaways.
With strong local knowledge and a desirable property selection, they had a solid foundation. However, they recognised that their marketing efforts weren’t fully supporting their growth ambitions.

Despite having an attractive offering, the company’s digital presence was underperforming.
When they began working with us in March 2025:
 - Website traffic averaged around 6,000 users per month.
 - SEO visibility stood at just 1.12%.
 - Most priority keywords were ranking on page 2 or lower.
 - There was no consistent content strategy.
 - Property owner communication lacked automation and scalability.
They knew they needed to do more with their marketing but weren’t sure where to focus for the greatest impact.

We initially partnered with them on a consultancy basis, conducting a comprehensive website and SEO audit. This allowed us to identify technical issues, on-page optimisation gaps, and content opportunities that were limiting search performance.
Our first phase focused on:
 - Technical SEO improvements.
 - On-page optimisation for key landing pages.
 - Keyword restructuring and internal linking enhancements.
 - Conversion-focused adjustments to improve user experience.
As momentum built, the partnership expanded.
We implemented a structured blog content strategy targeting high-intent, location-based and seasonal keywords to capture organic traffic from travellers planning Norfolk breaks.
In parallel, we developed automated email sequences for property owners. This improved communication efficiency, strengthened relationships, and supported property acquisition and retention efforts.
The strategy combined technical optimisation, strategic content creation, and marketing automation — building a sustainable long-term growth engine rather than relying on short-term tactics.

The transformation over the following months was significant.
Since March 2025:
 - Monthly website users increased from 6,000 to 10,000.
 - SEO visibility grew from 1.12% to 9.71%.
 - The majority of target keywords moved onto page 1 and page 2 of Google.
 - Several remaining keywords are rapidly climbing the rankings.
The uplift in visibility has not only increased traffic but also strengthened brand authority within the Norfolk holiday market.
By combining consultancy, SEO strategy, content marketing, and automation, this cottage listing company evolved from a business that knew it needed “more marketing” into one with a measurable, scalable, and data-driven growth strategy.