Marketing Strategy Services
to help you smash your competition and win more business
Completed Projects
Years Experience
Happy Clients
Different Industries
Our approach is simple...
A well-planned marketing strategy doesn’t just achieve your goals; it powers your growth.
Our three-stage process gets you from understanding the market to executing a plan that brings real results.
Stage 1 - Competitor Audit
We begin with a deep dive into your competitive landscape:
Full Website Review
We evaluate design, branding, tone of voice, content quality, CTAs, and overall user experience, as well as analyse your brand messages and how effectively they engage users.
Social Media Analysis
We check presence across key platforms, post frequency, content themes, tone, hashtag usage., and identify what’s working, and what’s under leveraged.
Outcome
A clear comparison between you and two key competitors: your direct peer and an aspirational market leader. This insight informs your positioning and helps shine a light on opportunities to stand out.
Stage 2 - Marketing Discovery Session
Our Marketing Strategy Services include a half-day session with our CIM Certified, Chartered Marketer Managing Director Beks Houston.
Setting the Scene
- Clarify your business and marketing goals for the new year
- Define your long-term vision, mission statement, and what success looks like.
Values, Passion and Ethos
- Uncover your brand values and driving passion.
- Articulate your purpose, your “why” that energises everything you do.
Audience Profiling
- Build customer avatars based on demographics, behaviours, challenges, and goals.
- Understand who your ideal customers are, and how to reach them.
Proposition and Messaging
- List your features, benefits, and the problems you solve.
- Develop a compelling USP that differentiates you.
- Learn how current customers talk about your business (and why).
Top-Line Messaging
- Define key messages: what you want people to know, feel, and do.
- Establish your tone of voice and primary brand message, plus supporting messages.
- Set your Call to Action and identify special hooks, offers, or promos.
Deliverable: Brand Vision Framework
A beautifully packaged document capturing your brand foundations, positioning, tone of voice, and initial marketing ideas—ready to feed your Three Month Strategy Roadmap.
Stage 3 - Three-Month Strategy Roadmap
Our Marketing Strategy Services creates a action plan that guides you through execution:
Objectives
Clarity on measurable goals aligned to growth and brand-building.
Strategy and Story
Recommended channels (SEO, social, PPC, email marketing, etc.) that guide your brand journey, with a cohesive way to tell your story and capture attention.
Tactics
Specific marketing activities—what we’ll do, when, and how.
Action Plan
Detailed timeline with responsibilities and deadlines to keep things on track.
We've worked with countless industries
Here are just a few cases of the results we get for our clients.
Trusted By
Who's behind the service?
The names and faces of the experts working hard for your business.
Beks Houston
Managing Director
Anesa Bird
Head of Marketing
Victoria Ilori
Marketing Manager
Henry Sadler
Marketing Executive
Ava Gulliver-Jary
Marketing Assistant
Grace Miles
Marketing Assistant
Why our clients love working with us
NO OUTSOURCING
All of the work we do for our clients is in-house. The people you speak to are the people doing your work.
40+ YEARS OF EXPERTISE
A team who knows the ins and outs of this stuff with years of training and great results.
UK BASED
Our Norfolk based team works with clients across the UK. We're always happy to meet at our office in Norwich.
QUICK COMMUNICATION
We aim to respond to your emails and queries within 24 hours.
PROVEN RESULTS
We send monthly reports detailing all the work carried out and the results of your campaigns.
LIVE PROJECT UPDATES
We provide live access to our project management tool so you can see what work is planned in, and when.
JARGON-FREE
We communicate in plain English, we're not here to confuse you!
NO CONTRACTS
We believe in earning your trust through results, not lengthy contracts.
Got a website that isn't bringing in any business? Request an audit and we'll tell you:
What's stopping Google from ranking you
Technical SEO issues that hurt your visibility.
Why your competitors outrank you
Even if their websites look worse than yours.
Keywords your ideal customers are searching
But your website isn't appearing for.
The exact fixes needed to unlock traffic
Actionable tips you can implement today
Hidden errors that stop traffic converting
From page structure to search intent gaps.
Let's have a chat
If you’d like to see if we can help get your website seen and chosen by more people, please call, email or use the contact form - alternatively, you can book a free consult with Beks using the calendar link.