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Creative Christmas Marketing Ideas for Small Businesses

If you want to outshine the competition this festive season, you need a well-thought-out marketing strategy.
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We’ve compiled a few Christmas marketing ideas for small businesses to help 
you attract more customers, boost sales, and make this holiday season your best yet. 

Here are just a few ideas that can make a big impact.
Create a Festive Website Experience
First impressions matter, and your website is often the first place customers go to learn about your business. A festive design can help set the holiday mood and encourage visitors to stay longer and shop.

Holiday-Themed Banners

Add Christmas-themed banners or graphics to your homepage. Consider featuring festive colours, images of gifts, snowflakes, or a countdown to Christmas.

Limited-Time Offers

Display seasonal promotions or holiday discounts clearly on your site. A pop-up or banner promoting “Holiday Specials” or “Christmas Gift Ideas” can drive conversions.

Gift Guides

Create a dedicated section or blog post showcasing your products as the perfect Christmas gifts. Organise them by price range, target audience, or gift categories like “For Him/Her” or “Last-Minute Ideas.”

Launch a Holiday Social Media Campaign
Social media is a powerful platform to connect with your audience, especially during the festive season. There are plenty of low-cost or free ways to use it for Christmas marketing.

Festive Posts and Stories

Share holiday-themed content across your social channels. From showcasing gift ideas and festive behind-the-scenes videos to sharing Christmas wishes, stay active to keep your brand top of mind.

Run a Contest or Giveaway

Create a festive giveaway or contest with holiday prizes. Encourage users to share your post, tag friends, or follow your page for a chance to win. It’s a great way to increase engagement and grow your audience.

Interactive Polls and Quizzes

Use polls or quizzes on Instagram or Facebook stories to get your followers involved. Ask fun, Christmas-related questions, or help them find the perfect gift by directing them to your products.

Send Holiday-Themed Email Campaigns
Email marketing remains one of the most effective ways to engage with your audience and drive sales. During the Christmas period, you can take advantage of this by sending out festive newsletters.

Holiday Promotions

Create emails offering exclusive discounts for the holiday season. You can introduce special “Christmas Sale” coupons or bundle products as gift sets with a limited-time discount.

Personalised Gift Recommendations

Use customer data to send personalised recommendations. For instance, if a customer previously purchased a certain type of product, suggest a complementary gift they might want to buy during the holidays.

Last-Minute Reminders

Send reminders of last-minute deals or offer express shipping to capture shoppers who are late to the game. It creates urgency and can help push for more conversions.

Optimise Your Google My Business Profile
For local businesses, your Google My Business (GMB) profile is crucial for attracting customers during the holiday season. It's often the first thing people see when they search for your business online.

Update Your Holiday Hours

Make sure your GMB profile reflects your holiday hours if you’re open for extended times or have special Christmas events.

Post Holiday Offers

Use the “Posts” feature in Google My Business to share special holiday promotions, events, or updates about Christmas offers.

Encourage Reviews

Ask happy customers to leave a review during the holidays. Positive reviews can boost your visibility and credibility during this competitive season.

Need Help with Your Christmas Marketing?
While these DIY Christmas marketing ideas for small businesses are a great way to start, having an expert team by your side can take your strategy to the next level. Here are a few of Smash Marketing’s affordable services that you can take advantage of this holiday:
SEO (Search Engine Optimisation)
We’ll optimise your website to ensure it ranks higher in search engines for Christmas-related keywords. By using our SEO services, you'll bring in more organic traffic from customers who are actively looking for Christmas deals.
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PPC (Pay-Per-Click Advertising)
For fast, impactful results, our PPC campaigns will place your ads right in front of holiday shoppers. We’ll make sure you get the best return on your ad spend with ads that are designed to convert.
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Social Media Marketing
Our social media experts will help you run exciting campaigns that increase brand awareness and drive more customers to your site.
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Think you need a combination of everything to really boost your online visibility this season? We can craft full-service marketing package suited for your business and your budget!

Contact us today for a FREE consultation and let’s make this Christmas your most successful yet!
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Contact Us

If you’d like to see if we can help with your marketing, please call, email or use the contact form - alternatively you can book a meeting with Beks using the calendar link.
Address:
Sapphire House, Roundtree Way, 
Norwich NR7 8SQ
E-mail:
hello@smashmarketing.co.uk
Phone:
01603 343640BOOK A MEETING
Smash Marketing Ltd
Registered Office: Sapphire House, Roundtree Way, Norwich, Norfolk, United Kingdom, NR7 8SQ
Company No. 11441509
VAT Reg No. GB 299 6607 35
Sapphire House
Roundtree Way, Norwich NR7 8SQ
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