Logistics Company in the UK
Leads in one month
Cost per lead
Daily Budget
Regions now served
The client
Our client is a regional delivery company based in East Anglia, operating in a competitive logistics market where reliable drivers are critical to growth. As the business expanded, they needed a steady pipeline of new delivery drivers to support increasing demand, without overspending on recruitment or relying solely on job boards.
What they struggled with
The client struggled to attract qualified driver applicants consistently. Previous recruitment methods were fragmented, expensive, and produced unpredictable results.
They had no central platform designed specifically to convert potential drivers into leads, and their online visibility was limited. With a tight marketing budget, they needed a cost-effective, scalable solution that could deliver results quickly while also supporting long-term growth.
What we implemented
We designed and built a fully SEO-optimised recruitment website focused entirely on driver acquisition. The site was structured to rank for key local driver search terms, with clear messaging, fast load times, and strong calls-to-action to maximise conversions.
Alongside the website build, we launched targeted Meta (Facebook and Instagram) ad campaigns to drive immediate traffic. The ads were carefully optimised to reach people actively interested in delivery and driving roles within the local area. Despite working with a modest daily ad budget of just £5, we continuously refined targeting, creative, and messaging to keep cost per lead low and performance consistent.
What they saw as a result
Within just four months of launching the website and ad campaigns, the results exceeded expectations. The client generated nearly 300 driver leads directly through their website. Total ad spend across the campaign was approximately £400, resulting in an average cost per lead of just £1.73.
Leads came from both paid Meta ads and organic Google search traffic, providing a consistent and reliable flow of driver applications. Thanks to this success, the client was able to confidently expand their recruitment efforts beyond Norwich and into the wider Peterborough area.
This project demonstrates how a well-built, SEO-driven website combined with smart paid advertising can deliver exceptional results, even on a very small budget.
Trusted By
Why our clients love working with us
NO OUTSOURCING
All of the work we do for our clients is in-house. The people you speak to are the people doing your work.
40+ YEARS OF EXPERTISE
A team who knows the ins and outs of this stuff with years of training and great results.
UK BASED
Our Norfolk based team works with clients across the UK. We're always happy to meet at our office in Norwich.
QUICK COMMUNICATION
We aim to respond to your emails and queries within 24 hours.
PROVEN RESULTS
We send monthly reports detailing all the work carried out and the results of your campaigns.
LIVE PROJECT UPDATES
We provide live access to our project management tool so you can see what work is planned in, and when.
JARGON-FREE
We communicate in plain English, we're not here to confuse you!
NO CONTRACTS
We believe in earning your trust through results, not lengthy contracts.
Let's have a chat
If you’d like to see if we can help get your website seen and chosen by more people, please call, email or use the contact form - alternatively, you can book a free consult with Beks using the calendar link.