Tree Surgeons Case Study

About the Client

Some clients come to us wanting more leads. Arbopro came to us wanting to be remembered.

Arbopro is a Norwich-based tree surgery business offering tree cutting, tree surgery and trimming services across Norfolk and Suffolk.

What they struggled with

Arbopro had been paying a monthly retainer to a previous agency for years, without much to show for it.

No new leads were coming through, reporting was unclear or non-existent, and there were no regular check-ins or meetings to talk through what was and wasn’t working.

Their website and ad campaigns had started to work against them rather than for them.

What we implemented

After an initial meeting with Beks, Arbopro decided to move their Google Ads and website work over to Smash Marketing.

The plan was straightforward: rebuild the ad campaigns from the ground up, rework the landing page so it converted visitors into enquiries, and keep refining both based on real performance data, not guesswork.

Anesa, the Head of Marketing, led the rebuild of Arbopro’s Google Ads campaigns and revised their landing pages.

Since then, the work has continued: narrowing down the keywords Arbopro bids on so ad spend goes towards the searches most likely to convert, fine-tuning the landing page for tree surgeon enquiries, and checking that every lead logged is a genuine form submission or phone call rather than a low-quality click.

What they saw as a result

Within the first week of the new campaigns going live, Arbopro received 5 new leads at a cost of £21.31 per lead, from just 67 clicks.

The following week brought a further 8 conversions and a steady run of bookings. Arbopro are now busy enough that their days are filled with calls, quotes and jobs on site, and busy enough that they invested in a brand-new website with Smash Marketing, which is now live.

Within the first week

5 new leads generated for just £21.31 each. This includes phone calls and website form submissions -all from less than 70 clicks on their ads.

After 30 days of Google Ads

14 new leads generated for roughly £22 each.

What they said:

“Having been with our previous providers for many years we felt that we had been forgotten and the website and ad campaigns were having a negative effect on the business. Following an initial meeting with Beks, where she wowed us with her passion and enthusiasm, we decided to move over to her and her team in the hopes that they would breathe new life into it, and that they certainly have! Anesa has been amazing in transforming our website and ad campaign. Really appreciate all your hard work.”

– Arbopro Tree Services

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Let's have a chat

If you’d like to see if we can help get your website seen and chosen by more people, please call, email or use the contact form - alternatively, you can book a free consult with Beks using the calendar link.

Call us on 01603 343 640

Email us at hello@smashmarketing.co.uk