What is Remarketing and Why Should You Use It?

Perhaps they viewed your services, read a blog, or even added something to their basket, but then left without taking action. It happens to every business.

That’s where remarketing comes in.

Remarketing helps you reconnect with those visitors and remind them why they were interested in the first place. With the right strategy, you can turn that initial spark of curiosity into genuine engagement and, ultimately, more conversions for your business.

What is Remarketing?

Remarketing is a way of re-engaging people who have already interacted with your brand online. It’s a targeted form of marketing that focuses on users who have visited your website or engaged with your content but haven’t yet taken the next step.

By using remarketing, you can display tailored ads or send personalised emails that encourage them to return. It’s all about staying visible, relevant and building trust through consistent communication.

We often describe it as a gentle nudge, reminding users that your business is still there when they’re ready to act.

How does remarketing work?

Remarketing is one of the most effective tools for increasing conversions and improving return on investment. Here’s why it deserves a place in your marketing strategy:

• Higher conversion rates: Visitors who are already familiar with your brand are more likely to   (turning leads into action) than brand-new users.
• Stronger brand recall: Seeing your name regularly helps people remember your business when they’re ready to buy.
• Better use of budget: You’re targeting people who have already shown interest, so your spend goes further.
• More personalised marketing: You can tailor ads and emails based on each user’s behaviour or preferences.

When combined with strong content and a paid advertising strategy, remarketing can be the missing link that turns awareness into action.

Remarketing Across Platforms

Every platform offers ways to reconnect with people who’ve shown interest in your business. Facebook, TikTok, Google, and others can all work together, especially when paired with email marketing and remarketing ads.

Google Ads + Email: A Powerful Combo

Remarketing is most effective when you utilise multiple touchpoints.

• Google Ads remarketing lets you reach people anywhere online with visual ads, reminding them what they viewed or offering something related.

• Email remarketing is more personal, perfect for following up with people who subscribed, left items in their cart, or downloaded a resource.

Used together, these tools strengthen your message and increase the likelihood that users will return and take action.

Tips for successful remarketing

To get the most out of your remarketing efforts, keep these best practices in mind:

• Segment your audience: Group visitors based on behaviour (such as viewing a service page or leaving a basket) so your messages are more relevant.
• Keep your message clear: Focus on a single action you want users to take, like “Get a Quote” or “Book a Consultation.”
• Limit ad frequency: Too many ads can become repetitive, so strike a balance between visibility and overexposure.
• Review performance: Regularly check your campaign metrics to see what’s working and make adjustments as needed.

Ready to re-engage your audience?

Remarketing is an innovative and cost-effective way to reconnect with individuals who have already shown interest in your brand. By using targeted ads and personalised emails, you can keep your business in front of potential customers and encourage them to come back when they’re ready to convert.

If you want to learn more about how to re-engage website visitors with remarketing, our team at Smash Marketing can help. We create tailored strategies that combine data-driven insight with creative messaging to bring your audience back and boost your results.

Contact us today to start building your remarketing strategy