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Marketing Strategy Services

Tailored Growth Plans for UK Businesses
A well-planned marketing strategy doesn’t just achieve your goals—it powers your growth. Our three-stage process gets you from understanding the market to executing a plan that brings real results.

Stage 1 - Competitor Audit

We begin with a deep dive into your competitive landscape:
Full Website Review
• Evaluate design, branding, tone of voice, content quality, CTAs, and overall user experience.
• Analysis of brand messages and how effectively they engage users.
Social Media Analysis
• Check presence across key platforms—post frequency, content themes, tone, hashtag usage.
• Identify what’s working—and what’s under leveraged.
Outcome
A clear comparison between you and two key competitors: your direct peer and an aspirational market leader. This insight informs your positioning and helps shine a light on opportunities to stand out.
Learn more

Stage 2 - Marketing Discovery Session

Our Marketing Strategy Services include a half-day session with our CIM Certified, Chartered Marketer Managing Director Beks Houston.

This interactive session unlocks the essence of your brand and vision:
Setting the Scene
• Clarify your 2021 business and marketing goals.
• Define your long-term vision, mission statement, and what success looks like.
Values, Passion and Ethos
• Uncover your brand values and driving passion.
• Articulate your purpose—your “why” that energises everything you do.
Audience Profiling
• Build customer avatars based on demographics, behaviours, challenges, and goals.
• Understand who your ideal customers are, and how to reach them.
Proposition and Messaging
• List your features, benefits, and the problems you solve.
• Develop a compelling USP that differentiates you.
• Learn how current customers talk about your business (and why).
Top-Line Messaging
• Define key messages: what you want people to know, feel, and do.
• Establish your tone of voice and primary brand message—plus supporting messages.
• Set your Call to Action and identify special hooks, offers, or promos.
Deliverable: Brand Vision Framework
A beautifully packaged document capturing your brand foundations, positioning, tone of voice, and initial marketing ideas—ready to feed your Three Month Strategy Roadmap.

Stage 3 - Three-Month Strategy Roadmap 

Our Marketing Strategy Services creates a action plan that guides you through execution:
Objectives
• Clarity on measurable goals aligned to growth and brand-building.
Strategy and Story
• Recommended channels (SEO, social, PPC, email marketing, etc.) that guide your brand journey.
• Narrative structure—a cohesive way to tell your story and capture attention.
Tactics
• Specific marketing activities—what we’ll do, when, and how.
Action Plan
• Detailed timeline with responsibilities and deadlines to keep things on track.

Services to Bring Your 
Marketing Strategy to Life


What Happens Next?

1. Book your Competitor Audit & Discovery Session — usually completed in a single half-day.
2. Receive your Brand Vision Framework—a polished document you can share across your business.
3. Launch your Three Month Strategy Roadmap—complete with milestones, roles, and deliverables.
Learn more

Our Promise to You

NO OUTSOURCING

All of the work we do for our clients is in-house. The people you speak to are the people doing your work.

6 MONTH MONEY BACK GUARANTEE

We're the only company (that we know of) to offer a 6-month money back guarantee on SEO work.

UK BASED

Our Norfolk based team works with clients across the UK.

QUICK COMMUNICATION

We respond to your emails and queries within 24 hours.

PROVEN RESULTS

We send reports detailing all the work carried out and the results of your campaigns.

LIVE PROJECT UPDATES

We provide live access to our project management tool so you can see what work is planned in, and when.

JARGON-FREE

We communicate in plain English, we're not here to confuse you!

NO CONTRACTS

We believe in earning your trust through results, not lengthy contracts.

FAQs

How soon after the marketing strategy session will we see results?

Expect insight and actionable tasks straight away, with quick wins visible within a few weeks, and longer-term growth over 3-6 months.

Do I have to take all services?

Not at all. You can pick and choose, or bundle services if you’d like an all-in-one solution. Select what fits your goals and budget.

What if I want to do some work myself?

Great! We’ll equip you with a clear plan and the option to lean on us for accountability and support, on your terms.
Smash Marketing Ltd
Registered Office: Sapphire House, Roundtree Way, Norwich, Norfolk, United Kingdom, NR7 8SQ
Company No. 11441509
VAT Reg No. GB 299 6607 35
Sapphire House
Roundtree Way, Norwich NR7 8SQ
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