Manufacturing Company in Norfolk
ROAS
Cost per purchase
Website Users Increase
Total Sales
The client
We undertook work for a small, family-run manufacturing business specialising in world-class handcrafted solid iron and metal curtain poles, accessories, and homeware.
They supply to a growing clientele, including top interior designers and some of the world’s most influential individuals.
What they struggled with
The client had been running Google Ads for a long time prior to working with us. These ads were proving costly and weren’t performing as well as they could have done.
Their cost per click was extremely high, and despite reaching a lot of people and receiving a lot of clicks – conversions were comparatively low with an extortionate cost per conversion that averaged over £99 in 2019.
What we implemented
Working closely with the client, we carried out keyword research for their ads to ensure that they were being optimized to display to the right people. We then reviewed their landing pages to make sure that they were optimized correctly and the user experience was fluent.
Once this was carried out, we built the ads and monitored them daily to make small alterations where needed. This included reviewing search terms and marking any irrelevant terms as negative keywords. We also monitored the recommendations section to make sure we were following Google’s recommendations. The recommendations helped us identify clashing negative keywords and where we needed to change keywords from broad to exact or phrase match.
What they saw as a result
- Significant increases in the number of conversions received – In 2019, they averaged 4.8 conversions per month across their ads. In September 2020 alone, they received over 30 conversions from their ads. Paid search is now responsible for over 29% of their conversions.
- Significant reductions in the cost per conversion – Their previous cost per conversion sat at over £99. As a result of working with us, this cost has almost quartered; reducing to (as it stands) under £20 per conversion made.
- A huge return on ad spend – This client experienced huge returns on ad spend – totalling over £8,400 in revenue from £585 ad spend in September alone, which equates to a return of over 1400%.
Trusted By
Why our clients love working with us
NO OUTSOURCING
All of the work we do for our clients is in-house. The people you speak to are the people doing your work.
40+ YEARS OF EXPERTISE
A team who knows the ins and outs of this stuff with years of training and great results.
UK BASED
Our Norfolk based team works with clients across the UK. We're always happy to meet at our office in Norwich.
QUICK COMMUNICATION
We aim to respond to your emails and queries within 24 hours.
PROVEN RESULTS
We send monthly reports detailing all the work carried out and the results of your campaigns.
LIVE PROJECT UPDATES
We provide live access to our project management tool so you can see what work is planned in, and when.
JARGON-FREE
We communicate in plain English, we're not here to confuse you!
NO CONTRACTS
We believe in earning your trust through results, not lengthy contracts.
Let's have a chat
If you’d like to see if we can help get your website seen and chosen by more people, please call, email or use the contact form - alternatively, you can book a free consult with Beks using the calendar link.