Cottage Listing Company in the UK
Average monthly website users
page of Google for their keywords
SEO visibilty increase
The client
This local cottage listing company offers a wide range of holiday accommodation across Norfolk — from charming seaside B&Bs to cosy countryside cottages. Their portfolio caters to couples seeking a quiet retreat as well as larger family and group getaways.
With strong local knowledge and a desirable property selection, they had a solid foundation. However, they recognised that their marketing efforts weren’t fully supporting their growth ambitions.
What they struggled with
Despite having an attractive offering, the company’s digital presence was underperforming.When they began working with us in March 2025:
- Website traffic averaged around 6,000 users per month.
SEO visibility stood at just 1.12%. - Most priority keywords were ranking on page 2 or lower.
- There was no consistent content strategy.
- Property owner communication lacked automation and scalability.
They knew they needed to do more with their marketing but weren’t sure where to focus for the greatest impact.
What we implemented
We initially partnered with them on a consultancy basis, conducting a comprehensive website and SEO audit. This allowed us to identify technical issues, on-page optimisation gaps, and content opportunities that were limiting search performance.
Our first phase focused on:
- Technical SEO improvements.
- On-page optimisation for key landing pages.
- Keyword restructuring and internal linking enhancements.
- Conversion-focused adjustments to improve user experience.
- Structured blog content strategy
What they saw as a result
The transformation over the following months was significant.
Since March 2025:
- Monthly website users increased from 6,000 to 10,000.
- SEO visibility grew from 1.12% to 9.71%.
- The majority of target keywords moved onto page 1 and page 2 of Google.
- Several remaining keywords are rapidly climbing the rankings.
The uplift in visibility has not only increased traffic but also strengthened brand authority within the Norfolk holiday market.
Trusted By
Why our clients love working with us
NO OUTSOURCING
All of the work we do for our clients is in-house. The people you speak to are the people doing your work.
40+ YEARS OF EXPERTISE
A team who knows the ins and outs of this stuff with years of training and great results.
UK BASED
Our Norfolk based team works with clients across the UK. We're always happy to meet at our office in Norwich.
QUICK COMMUNICATION
We aim to respond to your emails and queries within 24 hours.
PROVEN RESULTS
We send monthly reports detailing all the work carried out and the results of your campaigns.
LIVE PROJECT UPDATES
We provide live access to our project management tool so you can see what work is planned in, and when.
JARGON-FREE
We communicate in plain English, we're not here to confuse you!
NO CONTRACTS
We believe in earning your trust through results, not lengthy contracts.
Let's have a chat
If you’d like to see if we can help get your website seen and chosen by more people, please call, email or use the contact form - alternatively, you can book a free consult with Beks using the calendar link.