On Thursday 17th January I was honoured to be invited to speak at the Start Up & Grow event held at the Butcher's Bhoy for their regular networking event.
The following is a summary of the topics I covered, including my top 5 SEO tips for start-ups.
SEO stands for Search Engine Optimisation, which pretty much means getting your website found in search.c
A recent report detailed that positions 1-5 got 67% of the clicks.... So you get it, we've got to get you moving up the rankings.
I could speak to you all day about SEO! but I'd only been given 5 minutes.
Here are my 5 top tips.
If you haven't already done this do it now! You can't know if your site is working if you don't monitor its performance. Look at the stats each month. Have a good dig around and see what you can learn about your audience. Things like:
Save videos to YouTube first and paste in an embed code to show the videos on your site. These are generated in your YouTube account, once again this is to make sure we don't slow the site down.
All websites have got the amazing ability to add big flashing signs to google saying THIS IS WHAT MY PAGE IS ABOUT. All too frequently, these opportunities are missed.
These elements are:
Get these consistent for each page, you'll most likely see an increase in your rankings.
By the way if you have a 1 page website, with multiple services or products - I recommend that you change it to multiple pages ... or else it will be difficult to rank.
Google uses links to your website as a measurement of trust for your website and ranks heavily on it.
Find what engages your audience and entice them over to your website. E.g:
2019 will see more voice search come in; watch this space.
If you'd like to know more, please call me on 07803 132650 or email me at firstname.lastname@example.org