Your restaurant deserves more than an empty Tuesday night.
Running a restaurant is hard enough without having to figure out Google, Facebook, Instagram, TikTok, email marketing, paid ads and everything else the internet seems to demand from you.
Smash Marketing helps restaurants and hospitality businesses attract more customers, increase bookings, build a loyal following and stay visible when hungry customers are deciding where to eat.
From getting your restaurant found on Google to filling those quieter tables, creating scroll-stopping social content and bringing customers back for more, we can manage the marketing while you focus on running the restaurant.
Marketing that actually understands hospitality
Restaurant marketing isn’t just about posting a pretty picture of your latest dish.
You need marketing that understands when people search, why they choose one restaurant over another and what makes them actually book a table.
Whether you’re launching a new restaurant, trying to increase weekday bookings, promoting a special event or simply want more people walking through the door, your marketing needs to have a purpose.
We build your strategy around what you’re trying to achieve, rather than chucking random marketing activities at the wall and hoping something sticks.
So... what can we actually help with?
Pretty much the whole marketing menu.
Get found when hungry customers are searching
Someone searches “Italian restaurant near me”, “best Sunday roast in Norwich”, “bottomless brunch near me”, “restaurants open tonight”, “where can I eat with the kids?” Are they finding you? The goal isn't simply more website traffic. It's getting the right people through the door.
Social media that makes people hungry
Nobody follows a restaurant because they want to see the same boring graphic every Tuesday. Restaurant social media should make people think “Oh bloody hell, I need to try that.” We create engaging content for platforms including Facebook, Instagram, TikTok and LinkedIn where appropriate, helping your restaurant stay front of mind and give people a reason to visit.
Paid advertising that fills the quieter tables
Got a quiet Tuesday? Launching a new menu? Running a Christmas event? Want more bookings? Paid advertising can put your restaurant directly in front of the people most likely to visit. We can manage campaigns across platforms such as Google and Meta (Facebook and Instagram)
Seasonal campaign Strategy
Promote Christmas menus, Valentine's Day, Mother's Day, Father's Day, summer dining, Halloween, special events and everything in between. We craft a full, multiplatform strategy that gets your restaurant booked out before you even launch your next event.
Your website should make booking ridiculously easy
Your website is often the first impression someone gets of your restaurant.
If it’s slow, confusing, difficult to use on mobile or makes someone hunt around for your menu and booking information, you’ve probably lost them.
We can help with:
- Restaurant website design
- Website refreshes
- Mobile optimisation
- Menu presentation
- Online booking journeys
- Contact and enquiry forms
- Landing pages
- Conversion optimisation
- Google Analytics and tracking
The aim is simple:
Someone lands on your website, likes what they see, knows exactly what to do next, books.
Strategic email marketing that brings customers back
Getting someone through the door once is great. Getting them back again and again? Even better.
Email marketing gives you a direct line to people who already know and like your restaurant.
We can help you create campaigns around:
- New menus
- Special offers
- Events
- Seasonal promotions
- Birthday campaigns
- Loyalty schemes
- New restaurant launches
- Last-minute availability
- Christmas bookings
- Private dining
- Gift vouchers
- Customer newsletters
Because relying entirely on social media means relying on an algorithm to decide whether your customers see you.
Restaurant marketing isn't just about getting new customers
One of the biggest opportunities for restaurants is often sitting right in front of them.
Existing customers.
Someone who has already eaten with you doesn’t need convincing that your food exists.
They already know where you are.
They already know what you’re like.
And, assuming they had a good experience, they’re much more likely to come back.
One marketing team. No agency jargon.
You don’t need someone telling you that your “omnichannel customer acquisition ecosystem requires enhanced funnel optimisation.”
You need someone to tell you:
“Your Google Ads generated 42 bookings this month.”
That’s our approach.
No confusing terminology. Just clear reports, monthly meetings with your account manager, and clear, no contract management.
Small But Mighty
£957
- Google Ads maintenance and reporting
- Email Marketing Newsletter
- 1 social media post per week
- SEO optimisation and blogs
- Proactive Suggestions
to keep you ahead of the competition - Strategy + Planning
- Monthly Meeting
- Full Reporting
- Quarterly Strategic Reviews
Making Moves
£1,442
- Google Ads maintenance and reporting
- Email Marketing Newsletter
- 2 social media posts per week
- SEO optimisation and blogs
- Proactive Suggestions
to keep you ahead of the competition - Strategy + Planning
- Monthly Meeting
- Full Reporting
- Quarterly Strategic Reviews
Small But Mighty
£2,278
- Google Ads maintenance and reporting
- Email Marketing Newsletter
- 4 social media posts per week
- SEO optimisation and blogs
- Proactive Suggestions
to keep you ahead of the competition - Strategy + Planning
- Monthly Meeting
- Full Reporting
- Quarterly Strategic Reviews
Trusted By
Why our clients love working with us
NO OUTSOURCING
All of the work we do for our clients is in-house. The people you speak to are the people doing your work.
40+ YEARS OF EXPERTISE
A team who knows the ins and outs of this stuff with years of training and great results.
UK BASED
Our Norfolk based team works with clients across the UK. We're always happy to meet at our office in Norwich.
QUICK COMMUNICATION
We aim to respond to your emails and queries within 24 hours.
PROVEN RESULTS
We send monthly reports detailing all the work carried out and the results of your campaigns.
LIVE PROJECT UPDATES
We provide live access to our project management tool so you can see what work is planned in, and when.
JARGON-FREE
We communicate in plain English, we're not here to confuse you!
NO CONTRACTS
We believe in earning your trust through results, not lengthy contracts.
Let's have a chat
You might not need a complete marketing overhaul.You might simply need someone to finally take the bloody thing off your plate.
Instead of trying to juggle marketing between managing staff, suppliers, bookings, stock, customers and everything else that comes with running a restaurant, you have a team looking after your digital presence.