The Solution
We began with a full SEO audit and developed a strategy that included several ‘white hat’ SEO activities including keyword research, link building and directories, copy writing and website auditing. We worked in partnership with a web developer who were responsible for technical work on the site and updating/upgrading as necessary.

The client already had 8 key phrases that were a priority to rank for; we allocated these to relevant pages and carried out further keyword research to ascertain semantic and related words and also key phrases for other pages that were not yet ranking well.

The site was also lacking in content, with many of the key pages only having a few sentences. We wrote long-form quality copy, initially for the priority pages and later for other pages that were related to keywords with high search traffic.

Other SEO work carried out included link building and regular backlink audits, not only to gain links to their site, but also link out to other trusted, relevant sites. Regular backlink audits ensured that toxic backlinks were disavowed from their website, in order to prevent them affecting search rankings.

The Result
The client's share of UK web traffic against its main competitors has increased from 29% to 44%, and 6 of their 8 main keywords are in No 1 position.

In addition, 89 of their keywords are within the top 3 positions of Google searches, and 128 keywords are on page 1 of Google search results.