The client began in 2006 with 6 holiday cottages, which has since grown to over 400 self-catering cottages in Suffolk and Norfolk

The client wanted to improve their search rankings, rise above their competitors in search results and be the first found holiday cottage company in Suffolk. they had been working with another digital agency but were not seeing the results they hoped for and watned to restore confidence in working with an external agency. The previous agency had been working mainly on techincal issures with the site and had not prioritised SEO work.

We began with a full SEO audit and evelpoed a strategy that included serveral 'white hate' SEO activites including keyword research, link building and directoriues, copy writing and website auditing. We working in partnership with a web developer who were responsible for technical work on the site and updating/upgrading as necassary.

The client already had 8 key phrases that were a priority to rank for; we allocated these to relevant pages and acrried out further keyword research to ascertain semantic and related words and also key phrases for other pages that were not yet ranking well.

The site was also lacking in content, with many of the key pages only have a few sentences. We wrote long-form quialty copt, initially for the priotity pages and later for other pages that were related to keywords with high search traffic.

Other SEO work carried out included link building and regular backlink audits, not only to gain links to their site, but also link out to other trusted relevant sites. Regular backlink audits ensured that toxic backlinks were disacowed from their website, in order to prevent them affecting search rankings.

The client's share of the UK web traffic agaisnts its main competitors has increased by 29% to 44%, and 6 of their 8 main keywords are in No 1 postion.

In addition, 89 of their keywords are within the top 3 positions of Google searches and 128 keywords are on page 1 of Google search resluts.