Everything You Need to Know About Edits by Instagram: The New Instagram Editing App for Creators

Meta is shaking things up with the launch of Edits by Instagram, a brand-new video editing app designed to simplify the creative process for mobile video creators. As Instagram’s latest move into the video editing space, Instagram’s new editing app offers a powerful alternative to existing tools like CapCut, making it easier than ever for creators and small businesses to produce high-quality content directly from their phones.

Here’s everything you need to know about Edits by Instagram, how it compares to other tools, and how you can use it to grow your business online.

What is Edits by Instagram?

In February 2025, Meta introduced Edits by Instagram, an all-in-one mobile video editing app that allows creators to craft professional-quality videos without leaving their phones. Promising a comprehensive creative toolkit, the Instagram new editing app includes all the essential features you need to create and optimise videos, from trimming and cutting to applying creative effects and tracking performance.

Adam Mosseri, head of Instagram, shared that Edits by Instagram isn’t just another video editor—it’s a complete creative suite for mobile creators. Some of the standout features include:

• Standard Video Editing Tools
  Trim, cut, and enhance your videos for professional-quality content.
• Advanced Camera Capabilities
  Create higher-quality videos with the in-app camera, giving your footage a polished, professional look.
• Inspiration Tab
  Find trending audio and video ideas to inspire your next project, helping you stay ahead of the curve.
• Draft Sharing and Collaboration
  Save your work as drafts and share them with others for feedback or collaboration.
• Actionable Insights
  After sharing your videos on Instagram, gain detailed insights into how your content is performing to refine your strategy.

Why Is Instagram’s New Editing App a Game-Changer?

The release of Edits by Instagram couldn’t have come at a better time, especially given the recent challenges with CapCut’s removal from major app stores. Meta has a proven track record of responding to market gaps, as seen with the launch of Instagram Reels following TikTok's ban in India, and now they’ve brought Edits by Instagram to the table. This app is a direct response to the demand for a more creator-friendly mobile editing tool and offers a powerful alternative to other mobile video editing apps.

Unlike some apps, Instagram’s new editing app focuses on allowing creators to craft content from scratch, without relying on pre-set templates. This makes Edits by Instagram ideal for small business owners and creators who want to produce unique, engaging video content that stands out on social media.

How Can Small Businesses Leverage Edits by Instagram to Grow?

As a small business, you know that video content is a powerful tool for engagement and brand awareness. With Edits by Instagram, small business owners now have access to an easy-to-use, professional-grade editing app to create high-quality videos for social media. Here are some ways you can use the Instagram new editing app to enhance your marketing efforts:

1. Create Engaging Social Media Content
   Use the app’s easy-to-use tools to create eye-catching Instagram Reels and short-form videos that resonate with your target audience.
2. Showcase Your Products or Services
   Highlight your products, services, or behind-the-scenes content with Instagram’s new editing app, making your business more relatable and trustworthy.
3. Collaborate with Your Team
   Share drafts with your marketing team or collaborators to get feedback and perfect your videos before posting them.
4. Stay on Top of Trends
   Use the app’s inspiration tab to discover the latest audio tracks, trends, and ideas. This can help you stay relevant and attract new followers.
5. Track Video Performance
   Edits by Instagram provides detailed insights that allow you to track how well your videos are performing, helping you refine your content strategy and get better results over time.

Let Smash Marketing Help You Leverage Edits by Instagram

We understand how important it is to use the right tools to boost your online presence. Edits by Instagram offers small businesses a streamlined, powerful platform to create professional video content that drives engagement and builds brand awareness.

Our team of experts is here to help you take full advantage of the Instagram new editing app and integrate it into your digital marketing strategy. From social media marketing to SEO and PPC, we specialise in helping businesses grow online. If you want to create videos that resonate with your audience and improve your digital presence, we’re here to guide you every step of the way.

Let’s chat today and explore how we can use tools like Edits by Instagram to help your business grow online!