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From wasted ad spend to a fully booked local tree company

When this local tree company came to Smash, they were paying a lot of money to an agency that gave them very little back. 

No clear reporting. No visible improvements. Hardly any enquiries.

Within days of launching new ads with us, they had already generated 5 new leads.
5 New leads in 1 week

About The Client

Industry: HR Consultancy
Location: UK
Services: Employment Law, HR Support, Training
Target Market: SMEs

The client provides outsourced HR support to businesses across the UK and wanted to increase the number of qualified enquiries generated through their website.

The Challenge

The client had reached a point where referrals alone
were no longer generating enough predictable growth.

Rising lead costs

Low website conversion rate

Limited organic visibility

Heavy reliance on referrals

What we implemented

SEO

- Keyword research
- Service page optimisation
- Content creation

Google Ads

- Campaign restructuring
- Negative keyword expansion
- Conversion tracking

Website Optimisation

- Landing page improvements
- Better CTAs
- Form optimisation

Results After 12 Months

+78%

Qualified Leads

-42%

Cost Per Acquisition

+163%

Organic Traffic

3.4x

Return On Ad Spend

"Smash Marketing transformed our online lead generation.
The quality of enquiries improved dramatically and we now
have a reliable source of new business every month."

Managing Director
HR Specialists

Before / After

Leads / Month

12

34

Cost Per Lead

£95

£55

Organic Traffic

1,200

3,100

Conversion Rate

1.8%

4.2%

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Smash Marketing Ltd
Registered Office: Sapphire House, Roundtree Way, Norwich, Norfolk, United Kingdom, NR7 8SQ
Company No. 11441509
VAT Reg No. GB 299 6607 35
Sapphire House
Roundtree Way, Norwich NR7 8SQ