TikTok

With an ever-changing landscape digital marketing sometimes feels like a minefield… but that’s why we are here! Keeping ourselves on top of the newest trends is extremely important to us, so we can offer you more opportunities for your company to grow further by reaching more potential customers.

Here we look at the power of TikTok advertising – with no dancing involved (unless of course you want to!). With its rapid rise TikTok has seen the app reach 1 billion users and counting! And with this huge engagement comes huge opportunity for marketers.

‘But isn’t it just for kids?’ we hear you cry – perhaps in the earlier days, but now we see influencers like Gordon Ramsay and Rod Stewart doing extremely well on TikTok, as well as the lovingly named ‘granfluencers’ (anyone older than 60) who are taking the platform by storm.

Due to its scale and the fact that it’s not yet saturated with ads, TikTok is a very exciting marketing channel – allowing for more affordable generations of clicks and impressions.

There are a few options that marketers can utilise to target their demographic; including in-feed adverts (self-service ads created through the TikTok ad manager), image ads (which run on TikTok’s News Feed apps and include a name, text, and image), and of course probably the most well know, video ads which run between 5-60 seconds in the For You Feed.

TikTok advertising encourages authenticity, which drives brands to success, plus the use of popular songs encourages the viewer to feel a connection to what they are viewing (even if the product is new to them).

TikTok is not about to go anywhere any time soon, with its creatively, entertainment value and positive energy it’s only going to grow more – an exciting time for brands and marketers!

Contact us at hello@smashmarketing.co.uk to find out how you could use TikTok for your business.

Recommend a friend

We love working with you. We are sure you must know some other lovely companies too – so to keep that love going, as a thank you, we are offering you a £50 John Lewis voucher after a ‘recommendation’ becomes our client.

Our services include:
• Ongoing SEO packages
• One-off SEO projects
• Website content management
• Online advertising (PPC / Google Ads)

Here at Smash Marketing, our mission is for all UK small businesses to have access to excellent SEO at a price they can afford, to help them grow and flourish.

With over 30+ years of combined experience in marketing, we will guide clients through their digital marketing decision-making process to ensure the right channels are selected for their message, organisation and budget, and will continue to be on hand throughout their journey with us.

*terms and conditions apply – must be a new introduction to us.
A voucher will be awarded once the new client pays their first invoice.

Smash Marketing secures funding from the New Anglia Visitor/Wider Economy Grant Scheme, funded by the European Regional Development Fund

Smash Marketing is a digital marketing agency, providing SEO, PPC, Email marketing and Social media marketing to businesses throughout Norfolk and Suffolk. We work mainly with small to medium businesses, across a variety of industries including retail, hospitality, engineering, tourism, legal, financial, leisure and healthcare.

Much of our work requires multiple applications and systems to run simultaneously, requiring high quality IT equipment. Due to COVID-19, most of our communications with clients, networking groups and each other are via video calls.

Despite the restrictions, our business has been growing in the last few months and many of our clients have asked us to help them produce videos for social media and to add content to their websites.

Being accepted for this grant means that we are able to update and upgrade our computer equipment, giving us a better capacity for the latest versions of software. We have purchased a desktop computer and laptop with the funding to replace very out of date equipment that has been struggling to upgrade to newer software and process the video files that we need.

We are looking forward to providing an even better, more efficient service to our clients.

Help for other businesses.

Are you planning to do some R&D, grow, expand, or diversify or need any other business support? New Anglia LEP and Growth Hub offer free business support and grants from £1,000 up to £500,000 to support businesses in Norfolk and Suffolk. Contact the New Anglia Growth Hub on 0300 333 6536 or visit www.newangliagrowthhub.co.uk/

Our top 12 Digital Marketing Tips for Businesses During the COVID:19 Outbreak

During these difficult times, many businesses are struggling to do business in the same way - even digital marketing has changed. This is the time to become creative and find different ways to communicate and ultimately sell to your customers.

Here are our top tips for marketing during the COVID-19 outbreak:

1. Don't stop all marketing!

This has to be the most important thing. There's a temptation to cut all costs, but please think long-term. Marketing strategies such as SEO take time to implement and produce results. Stopping these activities now will slow your recovery when the initial COVID-19 lockdown is over. There may also be other ways to promote your organisation and even generate new business using digital marketing.

2. Take stock

This is an opportunity to look at your business in a new light. Take stock of where you are, where you want to be and how your business can. or in some cases, needs to adapt to the current situation.

3. Communicate, communicate, communicate

Keep your customers and suppliers informed of what's happening. Are you working reduced hours, closing premises, working remotely? If your delivery times are affected, or you're running on a skeleton staff, keep customers informed as accurately as possible. Give them alternative ways to contact you if necessary. The most important thing is to keep them 'in the loop' - it will make both yours and their experiences far more enjoyable.

4. How else can you provide a service to your clients?

If you can't provide physical products or services currently, can you provide other information? How about advice on products, 'how to' guides or FAQs that you regularly receive by phone or email. Interesting quality content on your website not only helps clients, but can also help your SEO strategy by updating your website.

5. Plan ahead, but stay relevant

By all means, write content in advance, but check that it is still relevant before publishing. The coronavirus situation and related government advice is constantly changing, so make sure that your messages are still correct when you press 'go live'.

6. Are you making use of technology?

Think about how you can deliver the same service but virtually. Bring your products to the customer if they can't get to you. Webinars and video can be utilised to demonstrate products and services, or deliver information and advice 'in person' via video conference.

7. Can you diversify your business?

Are there other services that you can provide during this time? Can you provide help to community groups or key workers at this time? These activities may not produce a profit, but is great for PR, will boost public opinion of your organisation and goes towards your CSR (corporate social responsibility).

8. Delay press releases and product launches

Unfortunately, any news about your business will just get lost in the monumental amount of media that we're all being subjected to at the moment. Unless you have news that simply cannot wait or is relevant to the coronavirus outbreak, delay it until the situation has changed.

9. Work on those marketing projects you've been delaying

Dig out those projects you've been putting on the back burner. Have you been meaning to update your brand, change the website or develop a new digital marketing strategy? Now is the time to do it. It may even be that the recent outbreak has made you realise that something in your marketing strategy doesn't work and needs to be changed. Take this time to reflect on your business and how it can better serve your customers in future.

10. Utilise social media

With people out of their usual routine, you may be noticing a drop in website traffic. There is however, a great deal of social media usage at this time. Is your business utilising these channels? Become creative with your message, consider video use or live streaming if you have something that you think is important, useful, or might just brighten people's day. It doesn't all have to be about business either; perhaps your staff are finding interesting ways to cope with social isolation, or you've been doing something different. Encourage engagement too, so ask questions of your followers, or set a challenge for people to get involved with.

11. Consider other forms of marketing

If your advertising relies on passing traffic or public interaction, have you considered other forms of advertising? Pay per click (PPC) prices have dropped recently, with advertising prices for some industries at 50% of the usual cost, and most companies that have a Google Ads account have been given a voucher. Also, more people are online at the moment, so consider promoting your business on social media. Make the most of your budget by clearly defining customer demographics

12. Plan for growth after the pandemic

Look ahead to when things get back to normal. Can your business ramp up quickly? Have marketing plans ready to implement, plan ahead by writing social posts, content and emails in advance.

If you need any advice or help during this period, Smash Marketing are more than happy to help! We can provide advice via phone, email or Zoom call, or support your business with all aspects of digital marketing; SEO, PPC, social media, and website content. Please get in touch today!

How to Promote Your Business on Social Media with Videos

Videos are now the most shared content on the internet. In fact, 45% of people watch more than an hour of video content every week on Facebook and YouTube. If your business is not using videos in your social media strategy, you are missing out on a huge opportunity to connect with potential customers. The good news: it’s not too late to start!

In this article, I will explain how to begin creating video content to promote your business on social media.

Step 1: Create a Content Plan

The first thing you’ll need to do is create a content plan. Think about what you want to communicate to your current and future customers. What questions of theirs can you answer? How can you bring value to them while encouraging them to buy from you?

Here are some ideas to get you started:

Create your content plan by strategically deciding what you want your audience to get out of your videos, and then just creating a list of videos you’re going to make. Consistently refresh your list of future videos. Set aside a little bit of time every week to come up with new ideas, and execute the ones that you’re most excited about.

Videos where someone is speaking directly to the camera (even selfie videos) are easy to film, quick to edit, and effective at catching your audience’s interest.

Step 2: Create a Distribution Plan

Once you know what kind of content you’re going to create, it’s time to think about where you’re going to share your videos. If your business already has social media accounts, most of the work has been done already! YouTube is the primary outlet for sharing video content, but you can create videos and share them across many other social media platforms (LinkedIn, Facebook, Instagram, and Twitter) by simply resizing them. Here’s what you need to decide about distribution:

Step 3: Record and Edit Your Videos

Now that you have a content and distribution plan, it’s time to start recording! Remember that your videos are not exactly ads--they’re a way for your customers to get to know your business and the people behind it. The videos themselves don’t need to look like they’ve been recorded and edited by a Hollywood studio. There are two easy ways to record these videos: on your phone (selfie style or just handheld if you’re taping someone else), or on your laptop/tablet. The only reason to use a special camera is if you already own one and know how to use it.

Once you’ve recorded your video, you can make a few basic edits to appeal to your audience:

When your video is fully edited, you can resize it to optimize for the different social media platforms. This way your video looks great no matter what platform it’s being viewed on!

Conclusion

Creating videos to promote your business allows you to meet your potential customers where they’re at. By spreading useful, interesting content across different social media platforms, you will be able to reach new audiences and demonstrate your value. Hopefully this guide gives you the tips you need to get started. Now go forth and record!