Case Study – Eastern Voice and data (Google Ads PPC)
Eastern Voice & Data has been a reliable Norwich Telecommunications service provider since 1995. Being a great service provider means having complete and total confidence in the people providing those services, and they’re proud to have a team of skilled industry experts working with them to achieve that.
Key achievements following the work undertaken with Smash Marketing include:
- Successful creation and implementation of Google Ads.
- Management of different ad campaigns.
- A “noticeable increase in business” – Russell Marriott, Managing Director.
“At first, I was sceptical, but after a relatively short time, our sales inbox was receiving enquiries that were specific to the Smash Marketing campaign. In the first few weeks of the campaign, we undertook work worth in excess of £10,000 as a result of a customer contacting us and telling us how easy we were to find.”
The technology services for the business industry is a very crowded market on Google, with several multi–national businesses competing for customer attention for the products and services that Eastern Voice and Data supply. Consequently, ads are often costly in this area. Initially, they had decided not to engage with Google Ads because it wasn’t clear how it was possible to make it work them, mostly due to the high level of competition.
Following an initial meeting with us at Smash Marketing, they were able to see that there was an opportunity to advertise in this area that hadn’t been explored. We suggested looking at things from a different angle.
After taking some time to understand the business, we suggested a range of search phrases allied to a Google ad that referenced the services they were providing. Alongside this, we also made some suggestions about optimising the website, to both better search engine optimisation, increase their ad’s quality score and to ensure that the whole search process was well thought out for the visitor.
In terms of the keywords we suggested, we identified that, rather than trying to compete for the same one that everyone else seemed to be fighting for, perhaps it would be best to try some alternative phrases and tweak the approach as things progressed.
Each month, we would report the results of both the ads and the keywords.
The Result – A quote from Managing Director, Russell Marriott
“…after a relatively short time our sales inbox was receiving enquiries that were specific to the Smash Marketing campaign. In the first few weeks of the campaign we undertook work worth in excess of £10,000 as a result of a customer contacting us and telling us how easy we were to find. Smash Marketing keep me updated every month with the number click throughs and the enquiries continue to come through to us. The approach that they employed was a creative and thoughtful approach to generating leads through Google AdWords that has resulted in a noticeable increase in business for us. I have no hesitation in recommending that your contact Smash Marketing for a refreshingly different approach to on line promotion.”
Moving forward, we plan to continue working with Eastern Voice and Data to further manage, grow and improve their Google Ad campaigns.
If you’re interested in finding out more about the PPC services we can provide, visit our online advertising page.