Case Study – Cellnutrition – SEO
Cellnutrition is a health and lifestyle shop that sells naturally derived products through their e-commerce store as well as several popular retailers. Their products provide ethically sourced solutions that support physical and mental well being.
Cellnutrition were launching a brand new URL and set of websites – a UK site and an Irish site. This was difficult to get to rank in search results, and
required a lot of work and tweaking to get right. As an e-commerce site, they had a lot of potential keywords and phrases they needed to rank for.
Smash Marketing worked with Cellnutrition to optimise the two sites – making sure the correct keywords were chosen and used throughout the sites alongside relevant synonyms. We added meta data and fixed on-site elements such as broken links.
- Most of their keywords for the UK site increased or upheld in the rankings, with 4 on page 1 of search results.
- Most of their keywords for the Irish site increased or upheld in the rankings, with 6 on page 1 of search results.