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21 years of me as a marketer condensed into 403 words

October 14, 2018
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I’m going to assume that if you are reading this that you want to know more about me…. so, here’s a bit about me and my life.

My marketing journey started in 1997 and has included both agency and client-side work. My longest stint was in the marketing department of Norwich Union/Aviva from 2005 to 2013 (with a year at RAC while they owned it). Norwich Union was a great fun place to work, and I look back with fond memories, but as the years went on, the pressures increased too with annual restructures, reduced budgets and higher targets. I’m no stranger to targets… but for me work has got to be fun too.

It was during maternity leave after the birth of our second child in 2012 that I decided that I didn’t want to go back to Aviva. The marketing department was going through another restructure and instead of taking days to craft a persuasive application for a role, I simply wrote ‘I don’t want to work here anymore, if you must keep me, please slot me somewhere appropriate’, I was granted redundancy and I was free!

The next chapter of my life has flown in a bit of a blur.

I decided to work around my children and start a marketing consultancy company. I quickly became too busy, so took on my first member of staff, then another and another. We were doing OK, but I wasn’t happy because I wasn’t doing as much marketing as I wanted, so I sold the business and stayed on with the company for a couple of years as a marketer.

After 6 very happy months working with a different agency, I came to a cross roads in my career. I thought long and hard about what I wanted out of life. My children (aged 8 and 6) were in afterschool club every day – which I felt incredibly guilty about.

I needed a job that could work around the children… that would be fun… that could pay the bills. The solution was to start my marketing consultancy again but keep it simple – with just me working in the company. I’d come full circle… with a big learning curve from 2013 to 2018.

So, here I am. I can honestly say that I have no regrets. I love my family and love my job.

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